by Bharat Mistry
IT security managers are faced with a series of challenges: increasingly sophisticated threats, riskier user behavior and a lack of visibility across their different security systems. At Trend Micro, our promise to our customers has always been to help them be ahead of the bad guys and ensure their environments are safe and easily controllable. Today, we took our promise one step further and raised the bar for the entire industry. With the launch of XGenTM endpoint security, Trend Micro leads the industry into a new era of security.
So, what is XGen security and how does it revolutionize the industry? XGen security is a cross-generational approach to security that combines proven threat detection techniques to quickly identify known and unknown threats with advanced threat protection techniques, such as application control, exploit prevention and behavioral analysis. Additionally, XGen infuses ‘high-fidelity’ machine learning that checks files both before execution and at runtime – using ‘noise cancellation’ features like census checking and whitelisting to reduce false positives.
Today, many ‘next-gen’ companies are trying to sell machine learning as the “new kid on the block,” but Trend Micro has been using it for more than 10 years to strengthen a variety of its security tools, from anti-spam engines to malicious social media detection techniques. Now, we’re leveraging that decade of experience to deliver high-fidelity machine learning that works in harmony with a complete range of threat protection capabilities——fueled by more than 100 terabytes of data gathered by the Trend Micro Smart Protection Network every day.
The design of XGen security deploys the right technology at the right time to offer holistic enterprise defense. This requires more than just one or two protection techniques, because no one technique is effective against all attack types. Despite next-gen vendors’ claim that machine learning is the “silver bullet” of cybersecurity, truly complete protection requires a range of built-in techniques to close existing security gaps. Ultimately, XGen delivers more significant threat intelligence to effectively train our products – providing the strongest protection for customers against new threats as they are identified.
At the same time, companies don’t just need increased security. They need their security to be manageable without slowing down their systems. XGen provides peace of mind by allowing security to be a priority while maintaining operational efficiency and ease of use. All while still offering the strongest detection techniques on the market to catch threats of all kinds.
XGen endpoint security can be added to enterprise security systems today as part of the Trend Micro Smart Protection Suites. Integrated endpoints, email and web gateway protection are all integrated within the suites to defend users at any point and activity. It also allows centralized visibility and control for IT administrators to improve response time and streamline management. Trend Micro has 28 years of experience protecting more than 155 million endpoints – so we’ve got companies covered no matter what threats try to impact their bottom line.
To learn more about what XGen endpoint security can do for your company, visit https://www.trendmicro.co.uk/xgen.