by Matt Poulton
At Trend Micro we spend each and every day trying to make the digital world a safer place. And we’ve become pretty good at it over the past 30 years, blocking over 20.4 billion threats in the first half of 2018 alone. But that’s not the full story. Our corporate DNA is also hard-wired to helping society more broadly, through a range of regular initiatives and sponsorship of worthy causes. The problem is selecting the latter from the huge variety out there.
Fortunately, in the UK our job was made very easy thanks to the Armed Forces Para-Snowsport Team (AFPST): a charity that makes a huge difference to wounded, injured or sick personnel and veterans. On Monday we held our Climb Everest Challenge to raise money and awareness for the AFPST.
The good news is, there’s still an opportunity to pledge your support to a charity helping to transform the lives of some inspirational men and women.
Introducing the AFPST
Formerly known as the Combined Services Disabled Ski Team (CSDST), the AFPST is a military charity which aims to help serving personnel and veterans recover from their injuries or illnesses faster by challenging them in competitive winter sports. Snow is the perfect medium for its efforts as it provides a freedom from disability: gravity can be used as an aid for mobility and as an equalising force between athletes of all abilities. The AFPST’s members compete in performance alpine skiing, snowboarding and Nordic/biathlon. In fact, two of them represented Great Britain at the 2018 Paralympic Winter Games in PyeongChang, including opening ceremony flagbearer Owen Pick.
The AFPST works tirelessly to boost the confidence, resilience and skill of disabled athletes through individual investment and high-quality coaching. But it can only do so with the hard work and generosity of volunteers, sponsors and fund-raisers. The Trend Micro UK team met and heard from some of the AFPST’s athletes at our 2H 2018 kick off at the British Army Training Regiment in Winchester recently. We were hugely impressed by their dedication, determination and positivity. So we’re delighted to be giving a bit back with the Climb Everest Challenge.
Scaling the heights
So yesterday we headed down to Oakwood climbing centre for a day of climbing, motivational presentations from AFPST members, and lunch. The goal was to climb an estimated 442 ascents of the indoor climbing walls, equating to 8848 meters (the height of Mt Everest). We’re thrilled to have already garnered support from a large range of channel partners and marketing agencies, who’ve pledged via donations and their own time.
These are: e92plus, Corporate Innovations, Hartley-Stone, Kingpin, Longwall Security, SBL, IBM
and e2e-assure. Thanks to them all, Samantha Wright for organising and all those that took part on Monday.
At the time of writing we’d already secured donations of over £3750, but we’d love to top £4,000. Unlike those who took part yesterday you don’t have to put your body through any physical strain, just open your wallet and help where you can. I know you’ll agree this is a very worthy cause. Thankyou.
Pledge your support and donate via the AFPST Just-Giving page!