From Give and Match programmes in the Philippines to supporting photography students in the heart of London, Trend Micro contributes to a range of worthy causes across the globe. Yet few embody the resilience, determination and awesome potential of the human spirit to overcome the greatest of obstacles, than the Armed Forces Para-Snowsport Team (AFPST). We’ve teamed up with them before, notably on a Climb Everest challenge. But a new fundraising effort could be the boldest yet.
An “adaptive” team* will attempt to become the first ever to kayak the waters between Land’s End and John O’Groats—a 1,400 kilometre trip. In so doing, they’re hoping to raise £100,000 for AFPST. Click here to donate.
Trend Micro was founded on the principles of making the digital and connected world a more secure place. And during a time of heightened threat levels, we’re working flat out to ensure customer organisations are protected, service levels are uninterrupted, and home workers have all the tools they need to stay safe.
But events of late have also focused our attention more fully on the physical world, and of the need to protect both our employees and the most vulnerable in society. We’ve always been heavily involved in projects to improve the lives of those less fortunate in our local communities. That’s all down to the passion and dedication and goodwill of our amazing Trenders. And I’m delighted to say that they’re stepping up once again.
At Trend Micro we spend each and every day trying to make the digital world a safer place. And we’ve become pretty good at it over the past 30 years, blocking over 20.4 billion threats in the first half of 2018 alone. But that’s not the full story. Our corporate DNA is also hard-wired to helping society more broadly, through a range of regular initiatives and sponsorship of worthy causes. The problem is selecting the latter from the huge variety out there.
Fortunately, in the UK our job was made very easy thanks to the Armed Forces Para-Snowsport Team (AFPST): a charity that makes a huge difference to wounded, injured or sick personnel and veterans. On Monday we held our Climb Everest Challenge to raise money and awareness for the AFPST.
Trend Micro’s mission is first and foremost to make the world a safer place in which to exchange digital information. But we’ve always tried to do so with a keen sense of what it takes to be a responsible corporate citizen. Our partnerships around the world have seen us invest in various initiatives to help build and develop local communities.
One such partnership is with City of Westminster College in London. If you’re keen to see what the next generation of star photographers look like, then come down to the student exhibition at our offices on 22 March. Continue reading →