Category Archives: Analyst relations

Trend Micro a Leader in Forrester Wave Endpoint Security Report

The results are in from another independent analyst report and it’s great news for Trend Micro’s endpoint security. We achieved the highest score possible for the “strategy” category, were top ranked for “current offering” category, and among the second-highest scores in the market presence category, according to The Forrester Wave™: Endpoint Security Suites, Q2 2018[1] report. In our view, it’s yet more confirmation that we’re offering superior protection around: optimized security to decrease complexity on the endpoint and inspire confidence among our customers.

A market leader
Organizations today want to simplify their endpoint security by consolidating on vendors they trust — vendors that have the tools to tackle modern cyber-threats. That’s exactly what Trend Micro offers and what we believe the findings point to with consistent market leadership and the value of our XGen™ approach.

All in all, “Trend Micro continues to offer the most flexible and fully featured suite on the market.”1

Better than ‘next gen’
It’s especially gratifying to contrast our best-in-class capabilities with the marketing of many ‘next generation’ vendors, who try to convince customers they can only improve protection by adding their security tools to the endpoint. This is in direct contrast to what organizations actually want and need — greater simplicity and consolidation to improve performance.

In short, Trend Micro is offering enterprises just what they need today — as we believe is evidenced with our current offering score — and has the strategic vision to evolve these capabilities successfully over time.

In our view, the report is testament to the value of our XGen™ approach to security, which blends a cross-generational mix of techniques to offer the most comprehensive suite out there — way beyond what’s on offer from next generation and legacy AV vendors. Per Forrester, “Customers give the product high marks for its malware and exploit prevention efficacy, with a low negative impact on endpoint user experience.”1 This is another beneficial impact of XGen™, which allows us to apply the right protection technique at the right time to minimize user disruption.

Coming just a few months after the company named a Leader in Gartner’s 2018 Magic Quadrant for Endpoint Protection Platforms (EPP), we’re delighted at yet more independent confirmation of our status as a leader, which we believe demonstrates Trend Micro can deliver results over next-gen vendors and legacy AV solution vendors alike.

[1] The Forrester Wave™: Endpoint Security Suites, Q2 2018, Forrester Research, Inc., June 21, 2018.

Trend Micro Recognised Again as a Leader in Gartner Magic Quadrant for Endpoint Protection Platforms

by the Trend Micro Corporate Team

We started 2018 off with a bang. Trend Micro was named a Leader in Gartner’s 2018 Magic Quadrant for Endpoint Protection Platforms * and has been recognised as a Leader in this Magic Quadrant since 2002. This year, three vendors are recognised as Leaders out of a total of 21 vendors evaluated.

Since then, industry leaders like Trend Micro have consistently innovated and evolved to meet the ever changing and increasingly sophisticated threats thrown at us. We feel earning a position in the top right quadrant, and remaining there is an important distinction to us and, especially to our customers, because it recognises our strong and balanced success over the years both in innovation and market execution.

Since the early days of the Gartner Magic Quadrant for this category (first called Enterprise Antivirus), there have been multiple waves of new innovation. Back in 2002, integrated firewall captured the market’s and Gartner’s attention. Fast forward to more recent times and we see technologies such as full disk encryption, application control, and machine learning as exciting and efficient new ways to protect endpoints, detect threats and give customers piece of mind. That’s why we’ve always invested heavily in innovative, effective techniques to deliver the best-possible protection. For example, two years ago we introduced powerful machine learning threat detection, providing both pre-execution and run-time analysis, improving our interception of ransomware and the growing file-less malware threat. To date, we are one of the only EPP vendors to leverage machine learning at both these critical times.

This year, the industry and the team at Trend Micro believes that the next new wave of innovation belongs to Endpoint Detection and Response (EDR). At the end of the day, wading past all the ads, blogs and marketing noise, it’s important to remember that the main priority for any EPP solution is the effective detection of threats, minimising damage and all the while, reducing the IT resource impact – a mantra we at Trend hold dear. EDR addresses this pain, and provides two main capabilities – detection and automated response, and the deep-in-the-weeds investigation that sheds light on threat events. EDR’s vital detection and automated response capabilities are already core components of Trend Micro’s endpoint protection approach and is included in the core EPP offering used by our global customer base.

The benefit of EDR’s investigative abilities are of strong interest to many organisations, but are frequently out of reach due to the need for dedicated and highly trained teams, which most customers don’t have. Many EDR products are still too complex and unwieldy to use, and that’s a problem we vendors have to solve. Looking ahead, managed detection and response will be that next important innovation in 2018 and will help offload some of the EDR burden.

So what does being an Endpoint Protection Platforms Magic Quadrant Leader mean to our customers? We believe it means that by selecting a leader like Trend Micro, they are getting a vendor with a proven track record; one that is strongly focused on threat detection and always embraces new approaches and techniques. It means customers are selecting not just a vendor, but a strategic partner who is committed to being there for them over the long haul.

There is always noise in the market, and the last couple of years have been especially deafening, with new VC investments in the industry, and ransomware being driven by a viable business model. Customers face a huge challenge when trying to assess solutions, and are bombarded with unending jargon from dozens of vendors (21 were covered in this report alone). Thankfully, Gartner’s framework helps sort through some of this noise. What else can customers use to help frame their decisions? We have two words – effectiveness testing. While it’s great to talk about cutting edge innovations and new capabilities, at the end of the day, the million dollar question is, do they detect new threats? Literally millions could be at stake! We are strong supporters of not only the analyst evaluation reports, but also of independent third-party testing and we urge the vendor community and customers to continue investing in testing approaches that address the #1 customer pain – threat detection.

At Trend Micro, we believe in holistic threat protection, and that’s why we provide enterprises with effective threat protection techniques. Visit us here to download your copy of the Gartner Magic Quadrant for Endpoint Protection Platforms.

*Gartner “Magic Quadrant for Endpoint Protection Platforms,” by Ian McShane, Avivah Litan, Eric Ouellet, Prateek Bhajanka; 24 January 2018.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Head and Shoulders Above the Rest in Endpoint Security as a Gartner Magic Quadrant Leader

by Bharat Mistry

We’re only in the second month of the year and already the threats are coming thick and fast. Just in the past week we’ve heard of a major breach at two popular gaming forums and a ransomware attack which crippled the police CCTV camera network in the US capital. This tells us that the endpoint, frequently the first target in such attacks, must be better protected as we head through 2017. But it can be hard to cut through the marketing hype in such a crowded marketplace.

That’s why Trend Micro is delighted to have been placed highest and furthest in the Leaders quadrant in Gartner’s 2017 Magic Quadrant for Endpoint Protection Platforms (EPP). Continue reading

Trend Micro TippingPoint® Named a Leader in 2017 Gartner Magic Quadrant for Intrusion Detection and Prevention Systems (IDPS)

Guest blog by Elisa Lippincott

Trend Micro TippingPoint has been named a Leader in the Gartner 2017 Magic Quadrant for Intrusion Detection and Prevention Systems (IDPS). With improvements in both Completeness of Vision and Ability to Execute from previous years, we believe that placement in the Leaders’ quadrant illustrates the positive progress we’ve made since the acquisition of TippingPoint in March 2016 from Hewlett Packard Enterprise.

What sets Trend Micro TippingPoint apart
Trend Micro TippingPoint Next-Generation Intrusion Prevention System (NGIPS) offers in-line comprehensive threat protection against advanced and evasive targeted attacks across data centers and distributed enterprise networks. It offers in-depth analysis of network traffic for comprehensive contextual awareness, visibility and agility necessary to keep pace with today’s dynamic threat landscape. Powered by security intelligence from TippingPoint Digital Vaccine® Labs (DVLabs) and the Zero Day Initiative vulnerability bounty program, the TippingPoint NGIPS provides accurate, preemptive threat prevention in real-time without affecting network performance. 

Earlier this year, we announced our first-to-market standalone NGIPS that delivers up to 100 Gbps inspection throughput with low latency. The TippingPoint 7600NX was designed for data centers and enterprise networks with high performance requirements who need a security solution that can easily scale to meet traffic demands.

With our Enterprise Vulnerability Remediation (eVR) capability, customers can pull in third-party vulnerability scanning data, map CVEs to TippingPoint Digital Vaccine® filters and take immediate action based on the enhanced threat intelligence to increase their security coverage. This powerful tool reduces administration time, increases security coverage, reduces unnecessary notifications, and provides a big picture view into an organization’s overall security posture.

ThreatLinQ is an easy-to-use, real-time threat intelligence console that allows customers to evaluate the changing threat landscape and make informed decisions to enhance their network security posture. Customers can access real-time threat intelligence, review Digital Vaccine filter details, and fine-tune their TippingPoint protection profiles.

We deliver Integrated Advanced Threat Prevention that provides enterprises:

Pre-emptive Threat Prevention: Inspect and block inbound, outbound and lateral network traffic in real-time to protect against known, unknown, and undisclosed vulnerabilities.

Threat Insight and Prioritization: Gain insight and context with complete visibility across the network to measure and drive vulnerability threat prioritization.

Real-Time Enforcement and Remediation: Defend the network from the edge to the data center to the cloud with real-time, inline enforcement and automated remediation of vulnerable systems. 

Operational Simplicity: Simplify security operations with flexible deployment options that are easy to setup and manage through a centralized management interface with recommended settings that provide immediate and ongoing threat protection.

Click here to learn more to find out why Gartner named Trend Micro TippingPoint a Leader in the 2017 IDPS Magic Quadrant.   

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.