Tag Archives: enterprise security

Trend Micro a Leader in Forrester Wave Endpoint Security Report

The results are in from another independent analyst report and it’s great news for Trend Micro’s endpoint security. We achieved the highest score possible for the “strategy” category, were top ranked for “current offering” category, and among the second-highest scores in the market presence category, according to The Forrester Wave™: Endpoint Security Suites, Q2 2018[1] report. In our view, it’s yet more confirmation that we’re offering superior protection around: optimized security to decrease complexity on the endpoint and inspire confidence among our customers.

A market leader
Organizations today want to simplify their endpoint security by consolidating on vendors they trust — vendors that have the tools to tackle modern cyber-threats. That’s exactly what Trend Micro offers and what we believe the findings point to with consistent market leadership and the value of our XGen™ approach.

All in all, “Trend Micro continues to offer the most flexible and fully featured suite on the market.”1

Better than ‘next gen’
It’s especially gratifying to contrast our best-in-class capabilities with the marketing of many ‘next generation’ vendors, who try to convince customers they can only improve protection by adding their security tools to the endpoint. This is in direct contrast to what organizations actually want and need — greater simplicity and consolidation to improve performance.

In short, Trend Micro is offering enterprises just what they need today — as we believe is evidenced with our current offering score — and has the strategic vision to evolve these capabilities successfully over time.

In our view, the report is testament to the value of our XGen™ approach to security, which blends a cross-generational mix of techniques to offer the most comprehensive suite out there — way beyond what’s on offer from next generation and legacy AV vendors. Per Forrester, “Customers give the product high marks for its malware and exploit prevention efficacy, with a low negative impact on endpoint user experience.”1 This is another beneficial impact of XGen™, which allows us to apply the right protection technique at the right time to minimize user disruption.

Coming just a few months after the company named a Leader in Gartner’s 2018 Magic Quadrant for Endpoint Protection Platforms (EPP), we’re delighted at yet more independent confirmation of our status as a leader, which we believe demonstrates Trend Micro can deliver results over next-gen vendors and legacy AV solution vendors alike.

[1] The Forrester Wave™: Endpoint Security Suites, Q2 2018, Forrester Research, Inc., June 21, 2018.

Global BEC Disruption is Welcome, But Don’t Forget Email Security

by Bharat Mistry

This week the FBI announced a major international law enforcement operation spanning six months which resulted in scores of arrests and serious disruption to several Business Email Compromise (BEC) campaigns. At Trend Micro we welcome any efforts designed to make it harder for the black hats to make money from their illicit schemes. But we can’t rely on law enforcement alone.

Organisations must also get proactive by improving staff training and education and ensuring they have the kind of email protection capabilities which can spot and block BEC scams. Continue reading

Making the Digital World a Safer Place

by Bharat Mistry

Trend Micro has been protecting enterprises, consumers, governments, service providers and SMBs for 30 years, but the threats we’re facing globally today are on a scale never before seen. UK organisations are increasingly on the receiving end; whether it’s nation state operatives or financially motivated cyber-criminals attacking. Government figures from last year revealed nearly half of all UK businesses suffered a cyber breach or attack in the previous 12 months. In the face of this barrage, industry players must come together to advance our aims of improving cybersecurity and resilience for all.

That’s why Trend Micro is pleased to have joined the Cybersecurity Tech Accord: a ground-breaking new group of global technology and security companies. It’s our commitment to making the digital world a safer place for every user and organisation. Continue reading

Trend Micro Recognised Again as a Leader in Gartner Magic Quadrant for Endpoint Protection Platforms

by the Trend Micro Corporate Team

We started 2018 off with a bang. Trend Micro was named a Leader in Gartner’s 2018 Magic Quadrant for Endpoint Protection Platforms * and has been recognised as a Leader in this Magic Quadrant since 2002. This year, three vendors are recognised as Leaders out of a total of 21 vendors evaluated.

Since then, industry leaders like Trend Micro have consistently innovated and evolved to meet the ever changing and increasingly sophisticated threats thrown at us. We feel earning a position in the top right quadrant, and remaining there is an important distinction to us and, especially to our customers, because it recognises our strong and balanced success over the years both in innovation and market execution.

Since the early days of the Gartner Magic Quadrant for this category (first called Enterprise Antivirus), there have been multiple waves of new innovation. Back in 2002, integrated firewall captured the market’s and Gartner’s attention. Fast forward to more recent times and we see technologies such as full disk encryption, application control, and machine learning as exciting and efficient new ways to protect endpoints, detect threats and give customers piece of mind. That’s why we’ve always invested heavily in innovative, effective techniques to deliver the best-possible protection. For example, two years ago we introduced powerful machine learning threat detection, providing both pre-execution and run-time analysis, improving our interception of ransomware and the growing file-less malware threat. To date, we are one of the only EPP vendors to leverage machine learning at both these critical times.

This year, the industry and the team at Trend Micro believes that the next new wave of innovation belongs to Endpoint Detection and Response (EDR). At the end of the day, wading past all the ads, blogs and marketing noise, it’s important to remember that the main priority for any EPP solution is the effective detection of threats, minimising damage and all the while, reducing the IT resource impact – a mantra we at Trend hold dear. EDR addresses this pain, and provides two main capabilities – detection and automated response, and the deep-in-the-weeds investigation that sheds light on threat events. EDR’s vital detection and automated response capabilities are already core components of Trend Micro’s endpoint protection approach and is included in the core EPP offering used by our global customer base.

The benefit of EDR’s investigative abilities are of strong interest to many organisations, but are frequently out of reach due to the need for dedicated and highly trained teams, which most customers don’t have. Many EDR products are still too complex and unwieldy to use, and that’s a problem we vendors have to solve. Looking ahead, managed detection and response will be that next important innovation in 2018 and will help offload some of the EDR burden.

So what does being an Endpoint Protection Platforms Magic Quadrant Leader mean to our customers? We believe it means that by selecting a leader like Trend Micro, they are getting a vendor with a proven track record; one that is strongly focused on threat detection and always embraces new approaches and techniques. It means customers are selecting not just a vendor, but a strategic partner who is committed to being there for them over the long haul.

There is always noise in the market, and the last couple of years have been especially deafening, with new VC investments in the industry, and ransomware being driven by a viable business model. Customers face a huge challenge when trying to assess solutions, and are bombarded with unending jargon from dozens of vendors (21 were covered in this report alone). Thankfully, Gartner’s framework helps sort through some of this noise. What else can customers use to help frame their decisions? We have two words – effectiveness testing. While it’s great to talk about cutting edge innovations and new capabilities, at the end of the day, the million dollar question is, do they detect new threats? Literally millions could be at stake! We are strong supporters of not only the analyst evaluation reports, but also of independent third-party testing and we urge the vendor community and customers to continue investing in testing approaches that address the #1 customer pain – threat detection.

At Trend Micro, we believe in holistic threat protection, and that’s why we provide enterprises with effective threat protection techniques. Visit us here to download your copy of the Gartner Magic Quadrant for Endpoint Protection Platforms.

*Gartner “Magic Quadrant for Endpoint Protection Platforms,” by Ian McShane, Avivah Litan, Eric Ouellet, Prateek Bhajanka; 24 January 2018.


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